About Journal

International Journal of Marketing Studies (IJMS) is an international, double-blind peer-reviewed, open-access journal for marketing academics and practitioners. Published by the Canadian Center of Science and Education, IJMS aims to provide an avenue for high-quality research in various aspects of marketing management and strategy, such as marketing research, market segmentation, positioning, pricing, relationship marketing, business marketing, social marketing, internet marketing, advertising, branding, customer service, customer behavior analysis.

The journal is published in both print and online versions. All articles and issues are available for free download online.

 

Journal Metrics

1. Google-based Impact Factor (2021): 1.34

The impact factor (IF) or Journal impact factor (JIF) normally referred to is the proprietary journal impact factor from Thomson Reuters calculated based on the Web of Science (WOS) and published in the Journal Citation Reports^® (JCR). Currently, this journal hasn’t been indexed in Thomson Reuters JCR. Therefore, its official JCR®JIF is not yet available.

However, Google Scholar now provides an alternative Google-based impact factor. Google Scholar is the only openly available database suitable for journal metric calculation. It has a wide coverage and is a meaningful source. For this reason, Redfame publishing is calculating its own Impact Factor by applying Thomson Reuters'(TR) algorithm based on Google Scholar's citation counts.

The 2021 Google-based impact factor of this journal would be calculated as follows:

IF₂₀₂₁=Citations₂₀₂₁/(Publications₂₀₂₀+Publications₂₀₁₉)=106/(33+46)=1.34

2. h-index (July 2022): 70

The h-index is an author-level metric that attempts to measure both the productivity and citation impact of the publications of a scientist or scholar.

h-index is the largest number h such that h publications have at least h citations.

The data was calculated based on Google Scholar Citations

3. i10-index (July 2022): 373

i10-index is the number of publications with at least 10 citations.

The data was calculated based on Google Scholar Citations

Focus and Scope

International Journal of Marketing Studies aims to provide an avenue for high-quality research in various aspects of marketing management and strategy, such as marketing research, market segmentation, positioning, pricing, relationship marketing, business marketing, social marketing, internet marketing, advertising, branding, customer service, customer behavior analysis.